Using parody, comedy, and documentary audio, Mark Grossman produced dozens of innovative and creative political radio spots that not only influenced voters, but became news stories themselves, leveraging additional media exposure for candidates.
How Do You Plead? (1993)
Winner of a 1994 Pollie Award (Local Radio Category) by the American Association of Political Consultants. This radio spot was both groundbreaking and controversial as it used the actual courtroom audio of a convicted felon pleading guilty to bribing Town of Brookhaven officials. The audiotape was obtained through a simple Freedom of Information Law (FOIL) request.
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The Problem is, He is the District Attorney (1997)
The incumbent District Attorney in Suffolk County — with his inflated ego and a penchant for public political revenge — wound up being in the news more often than making news.
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Quiet Flush Toilet (1989)
After this spot ran, the incumbent town supervisor surely regretted spending $3,200 on a quiet flush toilet for her private bathroom.
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Cemetery Bribe (1985)
The ultimate in “chutzpah.” A town councilman is caught at night accepting $6,000 in cash in a church cemetery. His explanation to authorities … it was “a campaign contribution.”
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Brookhaven Tax Game (1985)
Even the winners are losers in this game show parody that highlights the tax and spend practices of the incumbent administration.
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Talk is Cheap (1995)
A group of concerned parents in the Patchogue-Medford school district supported a slate of candidates that went on to defeat the Tax-Pac incumbents.
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Confession (1997)
Three parents tapped into community anger about school board members who were hell-bent on cutting taxes no matter the academic consequences.
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Shame on Them (1987)
Brookhaven Democrats were among the first to sound a warning bell about the environmental damage caused by the town’s landfill.
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Now We Have Names (1991)
Land use scandals like those talked about in this radio spot are the reason the Town of Brookhaven earned the moniker “Crookhaven.”
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More Than as Reason to Hope (1989)
Working with a dissatisfied Republican voter who had no experience with radio, this passionately spoken spot was recorded in one take.
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Joe and Cathy (1991)
Town workers were intimidated and threatened when the Brookhaven CSEA Local went out of a limb and endorsed the incumbent Democratic slate.
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Endorsements (1989)
Receiving the endorsement of the “liberal” Newsday editorial board and the “conservative” Suffolk Life was quite the coup.
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A Professional Doing a Professional Job (1992)
The county clerk race rarely gets much attention but credentials and competence became a real issue in this special election.